Eduardo Hernandez,
I design and build fun, focused, and functional products. I write about design and started in web development before moving into product design and strategy. Recently, I launched Toaster, a tool for organizing meeting notes and agendas.
Currently
Sr. Product Strategist @
ASH Tech↗ Co-Founder @
Toaster Notes ↗ Writer @
UX Collective on Medium↗
Death to the Double Diamond
Here are two extremes. There’s always the exact same predictable path to solving a problem. For example, I can tell you exactly what steps and in what order...
Article • UX Collective
1.94K Claps
Aug 7, 2023
There are only 3 ways to solve a problem
Problems often come from the previous solution. Solving a problem is a constant process of creating a solution, introducing new problems, and solving those new problems. Yes, design is about solving problems, but design is also one of the few disciplines equipped to take it a step further and dissolve a problem...
Article • UX Collective
35 Claps
Mar 15, 2022
What is the “right” problem to solve?
Most of the products that solve problems for us, we don’t buy. Most of the products that improve our life in some manner, we don’t even know about. CB Insights says 42% of product startups fail because there’s “no market need”. As designers, we are haunted by the question and the consequences of solving the wrong problem. But what is the “right” problem and how can we identify it?...
Article • UX Collective
400 Claps
Aug 3, 2021
Designers today are not equipped to solve the problems of tomorrow
A once thriving town starved their fishery dry to a near-zero population and now they aren’t able to replenish it. The government won’t step in, competitors can’t work together and fishermen are racing to catch and sell the remaining fish. How do you replenish the fish population? A group of systems thinkers did it by first building a soccer field… and it worked...
Article • UX Collective
930 Claps
May 12, 2021
Designing against complexity
The default way we learn today is by analysis. Analysis means taking something and breaking it down into its parts, then studying the parts to understand the whole better...
Article • UX Collective
248 Claps
Jan 12, 2022
You can’t understand a persons actions by using analysis
Designers struggle to deal with complexity. Designers have a bias; they look at every problem as one that could be solved by studying the user...
Article • UX Collective
248 Claps
Jun 24, 2022