Hey, I'm
Eduardo Hernandez,
Eduardo Hernandez,
Currently a product strategist at American Specialty Health↗ , and the writer behind Tangent design blog on Substack↗. I write about how we design for humans today and how we might tomorrow.
Featured
Projects
) Substack blog↗2022
Designing against complexity
Design to avoid overhead, inefficiencies, and unintended consequences
There’s only 3 ways to solve a problem
“Solving” a problem is just one of the ways.
You're doing competitive analysis wrong
Why Milky Way and Snickers don't compete against each other
You can't understand a persons actions by using analysis
But we use analysis over synthesis all the time
2021
